Adidas Pride

Studio: Superimpose

Design for Adidas’ 2016 Pride Pack, encompassing a campaign and products to promote LGBTQI+ rights with a percentage of proceeds going to Stonewall. The resulting designs featured a bold graphic language of confetti-like shapes in the colours of the rainbow flag. These were used in a number of ways, from ads to point-of-sale, and even a floating barge at Amsterdam Pride.

Guidelines: