Adidas Pride


Design for Adidas’ 2016 Pride Pack, encompassing a campaign and products to promote LGBTQI+ rights with a percentage of proceeds going to Stonewall. The resulting designs featured a bold graphic language of confetti-like shapes in the colours of the rainbow flag. These were used in a number of ways, from ads to point-of-sale, and even a floating barge at Amsterdam Pride.

Client — Adidas
Studio — Superimpose



Guidelines:


Tileable Patterns:


Canal Float:


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Thursday Sept 17 2020
©Nick Shea 2020
Hackney, London